EVENING SHADE LANDSCAPING

UX/UI Website

May 2020

BACKGROUND

Evening Shade Landscaping management and supervisory teams have been building dreamscapes for more than 20 years. Evening Shade works with in all styles of landscaping and construction with a dedication to creating spaces in luxury homes that complement existing structures by bringing the finest and intricate details to a home. 

CHALLENGE

Over the years, Evening Shade has expanded its services offering and established a high-end reputation of quality landscape and construction. Evening Shade requires a full replacement of their existing website (10+ years old) with an intuitive and modernized site that features a portfolio targeting luxury homeowners while differentiates its services. 

SOLUTION

Create a new and enhanced website that reflects a complete UX/UI redesign, the transfer from WordPress to WIX for more user-friendly web development, professional and updated imagery; and the site build, SEO, and launch.

RESEARCH

The competitive analysis and landscape assessment consisted of domain research of local and national competitors to gain insight into various offerings.  Additionally, the research explored well-known global, consumer brands for inspiration for visual trends, brand representation, and overall user experience.

DIRECT COMPETITORS

INDIRECT COMPETITORS

RESEARCH INSIGHTS

HIEARCHY

Strong emphasis on the textual hierarchy to differentiate segments of information

IMAGERY

Large, high quality images (inspired by Zillow) with relevant information to guide users based on their needs and interests

WHITESPACE

Create a clean appearance utilizing a white theme with splashes of bold color to indicate points of interest with negative space to capture a modern design 

IDEATION

In alignment with Evening Shades brand guidelines and colors, three fresh style tile designs were created for two rounds of user testing 

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DESIGN PROCESS & APPROACH

After initial research, style tile designs, and user testing was conducted it was time to start implementing the design direction upon the existing site layout. Using the old site as inspiration a new and refreshed look was made to update the decade-old website from 2010 to 2020. 

HOME PAGE

Recreating the home page with modern design practices that display a compelling hero-image, a clean spacious structure, and intuitive button layout for easy user access

SERVICES

Created compelling new content in an organized visual format to promote Evening Shades expanded, high-end landscape and construction services 

PORTFOLIO

Produced an all-new portfolio section working alongside a professional photographer to serve as a visual testimony of recent home improvement inspirations

PROFESSIONAL PHOTOGRAPHY

A professional photographer was hired, clients were selected to be featured on Evening Shade's website with endorsement testimonials.  Multiple site visits with the photographer were conducted to build visual content to enhance the presentation of professional landscaping and construction projects

WEB DEVELOPMENT & PLATFORM SELECTION

Evening Shade’s website operated on a 10-year old version of WordPress which could not be updated without the potential of losing content.  As a result, the decision was made to build the new site in WIX to enable employees with easy website administration and future updates/changes.  Learning and building in WIX was a relatively, straight-forward process that expanded my skills and expertise beyond UX/UI design. The site development also included SEO,  redirect domain address for launch, and refreshing social media presence.

capocci-creative.com

908-304-8705

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