EVENING SHADE LANDSCAPING
UX/UI Website
May 2020
BACKGROUND
Evening Shade Landscaping management and supervisory teams have been building dreamscapes for more than 20 years. Evening Shade works with in all styles of landscaping and construction with a dedication to creating spaces in luxury homes that complement existing structures by bringing the finest and intricate details to a home.
CHALLENGE
Over the years, Evening Shade has expanded its services offering and established a high-end reputation of quality landscape and construction. Evening Shade requires a full replacement of their existing website (10+ years old) with an intuitive and modernized site that features a portfolio targeting luxury homeowners while differentiates its services.
SOLUTION
Create a new and enhanced website that reflects a complete UX/UI redesign, the transfer from WordPress to WIX for more user-friendly web development, professional and updated imagery; and the site build, SEO, and launch.
RESEARCH
The competitive analysis and landscape assessment consisted of domain research of local and national competitors to gain insight into various offerings. Additionally, the research explored well-known global, consumer brands for inspiration for visual trends, brand representation, and overall user experience.
DIRECT COMPETITORS
INDIRECT COMPETITORS
RESEARCH INSIGHTS
HIEARCHY
Strong emphasis on the textual hierarchy to differentiate segments of information
IMAGERY
Large, high quality images (inspired by Zillow) with relevant information to guide users based on their needs and interests
WHITESPACE
Create a clean appearance utilizing a white theme with splashes of bold color to indicate points of interest with negative space to capture a modern design
IDEATION
In alignment with Evening Shades brand guidelines and colors, three fresh style tile designs were created for two rounds of user testing
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DESIGN PROCESS & APPROACH
After initial research, style tile designs, and user testing was conducted it was time to start implementing the design direction upon the existing site layout. Using the old site as inspiration a new and refreshed look was made to update the decade-old website from 2010 to 2020.
HOME PAGE
Recreating the home page with modern design practices that display a compelling hero-image, a clean spacious structure, and intuitive button layout for easy user access
SERVICES
Created compelling new content in an organized visual format to promote Evening Shades expanded, high-end landscape and construction services
INSIGHT
Users admired compelling visual representations to complement the services text description for clarity and inspiration
PORTFOLIO
Produced an all-new portfolio section working alongside a professional photographer to serve as a visual testimony of recent home improvement inspirations
INSIGHT
Users desired professional, high resolution imagery to reflect the luxury home market and to help visualize their future dreamscape
PROFESSIONAL PHOTOGRAPHY
A professional photographer was hired, clients were selected to be featured on Evening Shade's website with endorsement testimonials. Multiple site visits with the photographer were conducted to build visual content to enhance the presentation of professional landscaping and construction projects
